Astrea Web Agency

Web Marketing aims to get targeted traffic, this means slecting the type of users, and profiling according to age, sex and origin, which makes it an effective tool to communicate and be heard quickly, instantly and without having to deal with excessive costs. Astrea Agency web marketing campaigns take care of every detail, from choosing the best keywords on which to focus in order to attract customers who are truly interested in your site, and with the analysis of your target market.
Utilize our web marketing campaigns to get the maximum results from your target budget
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SEO : Rankings on Search Engines

100% of internet users use search engines (Ex. Google, Yahoo and Bing) to search for web sites, most of them do not get with the second page of the search results.
Very often, websites are not positioned in the first results because of wrong content and incorrect analysis of keywords. Astrea offers a comprehensive Search Engine Optimization service which involves in depth research by our team.

Search Engine Marketing

The term SEM is refers to an activity that studies the most profitable keywords for your website and how to avoid an investment of time and money on invaluable keywords.
An in-depth study of your industry and competitors will help focus your investment on keywords that have a high yield with minimal investment.
Astrea Agency will provide an effective marketing plan, which will allow your budget to achieve maximum results by optimizing your website and getting the best return on your investment.
A proper analysis will enable the to rank higher in search engines, and a profitable return of investment (ROI) with Pay Per Click Campaigns.

Providing Marketing Services for our HealthCare Clients

Astreagency have clients from countries scattered around the world that we are employed by to perform internet marketing services. We’ve recently had great success with a South African client, southern suburbs psychologist, Dr Anita Prag. Dr Prag employed our services for to market her psychologist practice in Bergvliet using PPC and Facebook Advertising campaigns. We were given a budget by our clients and a three month contract in which to complete certain objectives relating to traffic and lead generation and more importantly return on investment. All markets respond differently and getting to know the local Cape Town market in South Africa was an interesting exercise for us. The campaigns started of relatively slow with our targeted ads not receiving much attention at all. We started experimenting with A/B split testing our ads until eventually we started to notice an upward trend in the responses we were getting to the different ads we tested. Once we identified the better performing ads, we improved on those until the results improved considerably and became far more cost effective.

The Facebook Advertising Campaign for Dr Prag was a little different and actually far more interesting to work with and analyze. Dr Prag is a southern suburbs psychologist in Cape Town that treats children adults that are suffering from emotional distress, trauma or dealing with difficult life circumstances. The interesting and most important part of any Facebook Advertising Campaign is getting your demographics correct when creating the campaign. Sure, the actual image used in the ad can have a significant impact on how effective the ad is, as well as the text used but demographics selected for each individual client’s campaign is critical. We tried several variations with Dr Prag and were amazed at which demographics provided¬† most of the leads.

Over the period of the three month contract with Dr Prag, we were able to significantly improve the traffic to her website, measurable both by the PPC campaign analytics and her website (www.anitaprag.co.za) analytics, particularly for the search query “psychologist southern suburbs” which was one of our goals outlined in our initial proposal to her. Working with Anita has proven to be a valuable experience for both us at Astreagency and Dr Prag. Part of our work involves getting to know our clients, their clients, and the quality of the services our clients are providing. It is clear by the fantastic response our campaigns received and the testimonials we have read from Anita Prag’s existing and past clients, that she is an extremely compassionate and intuitive psychologist.

How much has how we search really evolved ?

After the advent of the world wide web or what most people generally just call “The Internet”, it was soon realized that a system was required that was capable of accurately indexing and storing all the information available on the web. This was the dawn of the age of search engines. What search engines basically do, is send out hundreds of spiders or bots that crawl the web, repoting back all the information they find so that it can be catalogued and indexed by the search engine. The next time a user goes to use that particular search engine, it will do it’s best to deliver the most relevant results that match his query. The search engine achieves this by sorting through all the information and records it has based what its spiders and bots have returned to it. This is no mean feat and requires a tremendous amount of processing resources and as time has progressed, extremely intelligent algorithms that are able to weed out the nonsense and provide the search engine user the most accurate information based on his or her request.

In the beginning there were many search engines that people would use. Starting with “Archie”, the first ever search engine. Archie would store its finding on an FTP server in downloadable directory listings. Then in 1991 there came “Veronica and Jughead”, which searched filenames and titles stored in the Gopher index system. in 1993 “Excite” came into existence. It was a search engine developed by six Stanford University undergraduates. in 1994, “Altavista” changed the game completely by introducing unlimited bandwidth, allowing natural search engine queries, advanced searching techniques, the ability for webmasters to add or delete their websites to the index within twenty four hours, searching tips and new features. Also appearing on the scene in 1994 was “Webcrawler”, the first search engine to index entire webpages. The service was so popular that the servers where often overloaded making it difficult to use during the daytime.

In April 1994, Yahoo Directory was created by Jerry Yang and David Filo. Starting off as a collection of credible webpages, the rapid increase in size of this directory required them to introduce a feature that enabled users to search the directory. Yahoo actually only began development of their own search engine in 2002, prior to which they had been outsourcing their search services. Nineteen ninety four was a busy year in the history of the development of search engines. Lycos emerged in July of 1994, providing a catalogue of over searchable 54500 documents, ranking their relevance based on their retrieval frequency. By August that same year they had indexed 395000 documents and by January 1995 over 1.5 million documents had been indexed. In November 1996, Lycos reported having indexed over 60 million documents, more than any other search engine had yet achieved.

Nineteen ninety six was probably the most important year in the history of search engines, with the arrival of both Google, and Inktomi’s Hotbot. Sergey and Larry had begun working on “Backrub” in January 1996, a serach engine that included the value of backlinks or citations. Any mention of a website on another site would be credited as a vote of confidence in that site being linked to. A website’s credibility was based on the number of other websites linking to it and their own credibility. later on that year, in may 1996, Inktomi released their own search engine, dubbed “HotBot”. Inktomi was the first to pioneer the “paid inclusion” model, whereby websites could pay the search engine to have their websites appear first in the results.

Others followed, including MSN from Microsoft which went on to become “Bing”. There was also “Ask Jeeves”, an attempt at launching a natural language search engine where users could simply ask “Jeeves” a question and have answers returned to them. In this model, human editors actually tried to match the search queries. In 2005 AskJeeves was sold and re-branded as Ask.com.

Over time, Google has emerged as the most successful search engine of all time. The word “Google” has become something of a verb in the English language, where people simply say they are going to “Google” something, meaning search for it. Google has been extremely efficient and successful at maintaining its ability to provide users with the best experience by delivering the most relevant results to its users.