Astre Agency commended by Travel Company for outstanding work

We have been working with a client that specializes in sourcing the best priced holiday packages for people wanting to vacation in Zanzibar. Discover Zanzibar approached us several months ago after several failed attempts at increasing their online exposure despite their many online marketing attempts. The company had employed more than 5 different self appointed gurus who promised all kinds of fantastic results. Discover Zanzibar wasted large sums of money on failed Google Adwords campaigns, Facebook Marketing campaigns and several SEO experts that did nothing other than negatively effect the company’s ranking in the SERPS. If you are looking for Zanzibar holiday packages from South Africa, nobody else can beat the offers that Discover Zanzibar can negotiate for you. This is the company’s greatest strength and this is where we focused our SEO efforts.

For those who don’t know, Tanzania has a beautiful island called Zanzibar. Zanzibar is made of Zanzibar Archipelago in the Indian Ocean. It comprises of Stone Town the famous town which is also known as a World Heritage Site. It is widely known for spices and tourism. The name Spice Islands is derived from spices as some islands make cinnamon, nutmeg and black pepper. These spices must be really good for the name Spice Islands to come about. Our work with this customer was focused on improving their positioning in the SERPS.
It is also the home of some of the most unique animals namely the Zanzibar red colobus ape, the Zanzibar servaline genet, and the (perhaps inexistent) Zanzibar leopard. The origin of language and history in Zanzibar is a dynamic topic. Indians, Swahili and Arabs are some of the dynamic residents you will find residing in Zanzibar today.

Energy is derived by an unpredictable supply of electricity. Being that electricity is not a form of stable energy, firewood, coal or gas is used should the retrieval of electricity be a concern. However, Zanzibar is not like other countries where they feel like death is near when they have no electricity. They find other means of survival such as petroleum products amongst others.
The education system is also significantly different compared to other countries. In Tanzania and Zanzibar, there are a few grades that are mandatory for a learner to pass and the remaining grades are voluntarily. Although they are not far apart, their education system is greatly different. The art of education is not on the number of years you have studied but rests on the knowledge learnt.
Most of Zanzibar residents are Muslim but there also Christians and Hindus who follow the Hinduism religion. Religion is firmly subjected on an individual’s personal belief. The different religions show a sense of freedom of choice when it comes to religion selection. No religion is greater than the other and it is for this reason that one must respect other people’s religion and beliefs.
The economy of Tanzania is big on agriculture. Agriculture is where the country makes most of its profit. Tanzania has been known to be make people feel on top of the world with the highest summit of Mount Kilimanjaro being at Tanzania. If you ever feel like seeing the country from a different angle, Mount Kilimanjaro has got you covered.
Camouflage clothing in the safari is prohibited. This might be due to the fact that you are seen as a security guard while you are not. Whatever the reason, it needs to be obliged to and respected. Laws and regulations governing a country are not put in place to waste paper but to protect the lives and assets of a country.
Tanzania also has exclusive taste having the most expensive tree namely the hardwood tree. Class, culture and history are common aspects you can find when visiting Tanzania. Tanzania shares a national anthem with South Africa. Within two or three months our agency had managed to increase our client’s visibility on the internet by more than 500%, allowing their strength, the ability to provide the best Zanzibar hotels, to triple in sales.
This is not as common as countries love their heritage and opt for coming up with their own national anthem. Tanzania is one of the few countries that don’t mind sharing. If you looking for a good time and great schooling, visiting Tanzania should definitely be on the cards. You will not regret the vacation and it will surely give you better insight about this glorious country.
Where else have you seen a country that has lions climbing trees? Tanzania is the jack of all trades with a National Park that has actual lions climbing trees. If this is not a jaw dropper then nothing ever will. Visit Tanzania and get the best vacation of your life!

Providing Marketing Services for our HealthCare Clients

Astreagency have clients from countries scattered around the world that we are employed by to perform internet marketing services. We’ve recently had great success with a South African client, southern suburbs psychologist, Dr Anita Prag. Dr Prag employed our services for to market her psychologist practice in Bergvliet using PPC and Facebook Advertising campaigns. We were given a budget by our clients and a three month contract in which to complete certain objectives relating to traffic and lead generation and more importantly return on investment. All markets respond differently and getting to know the local Cape Town market in South Africa was an interesting exercise for us. The campaigns started of relatively slow with our targeted ads not receiving much attention at all. We started experimenting with A/B split testing our ads until eventually we started to notice an upward trend in the responses we were getting to the different ads we tested. Once we identified the better performing ads, we improved on those until the results improved considerably and became far more cost effective.

The Facebook Advertising Campaign for Dr Prag was a little different and actually far more interesting to work with and analyze. Dr Prag is a southern suburbs psychologist in Cape Town that treats children adults that are suffering from emotional distress, trauma or dealing with difficult life circumstances. The interesting and most important part of any Facebook Advertising Campaign is getting your demographics correct when creating the campaign. Sure, the actual image used in the ad can have a significant impact on how effective the ad is, as well as the text used but demographics selected for each individual client’s campaign is critical. We tried several variations with Dr Prag and were amazed at which demographics provided  most of the leads.

Over the period of the three month contract with Dr Prag, we were able to significantly improve the traffic to her website, measurable both by the PPC campaign analytics and her website (www.anitaprag.co.za) analytics, particularly for the search query “psychologist southern suburbs” which was one of our goals outlined in our initial proposal to her. Working with Anita has proven to be a valuable experience for both us at Astreagency and Dr Prag. Part of our work involves getting to know our clients, their clients, and the quality of the services our clients are providing. It is clear by the fantastic response our campaigns received and the testimonials we have read from Anita Prag’s existing and past clients, that she is an extremely compassionate and intuitive psychologist.